A Sacred Gift to the Sea

Turning Festival Idols into Living Reefs.

A CSR-led program that protects water bodies, builds marine micro‑habitats, and creates livelihoods for artisans—while giving communities a tangible way to steward the ocean.

Protect water bodies

Ritual-friendly pathways keep lakes and rivers clean using artificial tanks and safe materials.

Restore marine habitats

Reef-ready idols become durable, bio‑receptive structures supporting biodiversity and local fisheries.

Create livelihoods

Off‑season work and training for artisans while capping materials with transparent pricing.

3 million Idols are immersed every year,
let’s turn them into Living Reefs

  • ~3 million idols immersed annually; fragmented logistics and limited ecological outcomes. (And ~7 million idols from Villages)
  • PoP/topsoil idols with toxic paints silt up water bodies and burden municipalities.
  • Coastal zones lack micro‑habitats as coral reefs decline with warming.
  • Marine habitats are destroyed by bottom trawling, debris and ghost gear.

What if devotion powered restoration?

By guiding designs and materials up‑front, idols can move from immersion waste to ocean assets.

Certified reef‑ready idols

  • Low‑carbon BambooCrete mixes with textured, bio‑receptive surfaces; safe pigment‑stained materials replace paints. Each batch is QR‑coded and independently tested for non‑leaching durability. Patent Application Filed – Indian Patent Application No. 202521098840.
  • Team of Artisans, Marine life Experts & Engineers design the Divine Reef idols, with post immersion use as marine reefs in mind, by providing suitable pockets, caves, swim-throughs, on the rear side of the Idols, suitable to protect the endangered species.
  • Safe deployment protocols respecting our cultures and maintaining the dignity of the Idols.

City → Sea operations

Enrollment, artificial tanks, collection and QA → port staging → sea deployment with GPS/photo logs. Monitoring by divers and marine biologists over time.

1

Artisan Training

Devotional front intact; reef openings at rear/underside. Safe mixes and pigments supplied with caps.

2

Collection & QA

Ward booths, tagging, safe handling, photography and batch compliance.

3

Deployment & monitoring

Boats/barges + dive teams place units at mapped sites; periodic monitoring (0/3/6/12 months).

3 Million +

Idols immersed annually – a massive circular opportunity

3 Cr (30 M) kg

Estimated idol mass redirected from lakes/rivers

Non‑leaching

Materials verified through third‑party tests

Livelihoods

Off‑season work & skill‑building for artisans

Get Involved

How You Can Participate

Whether you’re a company, a city, a research partner, or a citizen, you can help turn festive devotion into thriving marine habitats.

Companies & CSR

Sponsor reef-ready idol programs and scale impact city by city.

  • Fund per-unit or multi-city portfolios
  • Co-brand dashboards & public reports
  • Employee volunteering & site visits
Partner with us →

Municipalities

Cut clean-up costs and turn immersion logistics into restoration.

  • Ward booths, tagging & collections
  • MoUs for staging, permits & sites
  • Public communications & audits
Explore a city pilot →

NGOs & Universities

Co-lead training, monitoring and transparent reporting.

  • Artisan training & safety modules
  • Dive surveys (0/3/6/12 months)
  • Open data & impact publications
Partner on science →

Citizens

Support circular festivals and community reef adoption.

  • Choose reef-ready idols
  • Join local clean-ups
  • Adopt-a-Reef contributions
Get involved →

Manish Naik

  • Engineer & Environmental Innovator, developing sustainable Solutions for People and Planet
  • Innovator of Award Winning Solar Generators for freedom from grid challenges
  • Developes Nature based, Carbon negative building materials from Bamboo and Agri-Wastes

Arun Kumar Vaddi

  • Internationally awarded Film & Theatre Writer/Director
  • Eco Entrepreneur focused on Marine Environment and Communities
BambooCrete Logo

www.BambooCrete.com

  • Ideation to Implementation
  • Developing Marine Reef worthy low carbon, safe materials
  • Shape, form & strength Testing & Validation
  • Artisan Training manuals
True Blue Logo

  • Ideation to Implementation
  • Guidance on the shape, size of habitats for marine life
  • Shape, form & strength Testing & Validation
  • Identifying the Reef deployment sites
  • Deploying the Reefs in sea/ocean,
  • Monitoring, underwater filming
Are the materials safe for the ocean?

Yes. We use non‑leaching mixes validated through chloride migration, leachate toxicity and wet–dry salt cycle tests. Only compliant batches get deployed.

Will the idol look devotional?

Absolutely. The front is intact; habitat openings are only at the rear/underside. We provide templates and training to artisans.

How do you choose deployment sites?

We avoid live reefs. Sites are selected by marine environmentalists in agreement with authorities. Sites are mapped with spacing/anchoring plans and GPS/photo logs. Monitoring occurs at 0/3/6/12 months.

How can companies participate?

Sponsor per‑unit CSR, co‑create city SOWs with targets and budgets, or enable public Adopt‑a‑Reef programs for visibility and audits.

Write to us